Web Listings
Web listings can help direct clients who are looking for a particular treatment in a small
geographic area, to locate Practitioners who they might otherwise never come into contact with. The web-page can become
a 'shop Window', especially as many people now prefer to do they shopping and selection based on research from within
their own home, rather than trawling up and down the high street looking in shop windows.
There is always a cost
associated with maintaining a web-presence - either a charge for the initial construction of the site and then annual hosting
charges, or alternately, using listings on other people's sites. These are usually FREE for a time. Once numbers
listed are high however, the site owners usually introduce a 'Premium' listing where to get to the top of the list,
you need to pay. The downside clearly being that once the 'Premium' is introduced, you will be unlikely to gain
hits.
As with all web-pages - these are freely accessible to everyone. Clients and Competitors as well as
people wishing to sell you things. Be sure you do not publish contact details unless you are sure you wish them to be
in public domain.
